"Ecosystem of Social Good" - Rachel Hutchisson, Blackbaud

Dec 18, 2020

"This idea of 'voice and choice' is, ask me what I think and then listen to what I have to say and then give me a choice as to how I can participate. Don't forget that I'm an individual...That's a really big trend." Rachel Hutchisson on Green Connections Radio

Connecting with our colleagues and employees is harder than ever – and more important – during this crisis.  The holidays are usually when we have company or organization parties and gatherings that would bring us together, but we can’t do that this year.  Plus, as an organization, we want to donate to nonprofits and causes aligned with our employees. But how?

More and more employers are realizing that it's important to both contribute to causes their employees care about and to offer ways their employees can give back. This is what Rachel Hutchisson of Blackbaud calls creating "an ecosystem of social good."

Listen to Rachel describe the trends in these programs and how employers can tailor them to their teams, in this enlightening interview from last year, pre-pandemic, with Green Connections Radio host Joan Michelson.

You'll hear:

• How to give your teams "voice and choice" to engage them.
• What to measure and how to show impact.
• The causes employees are focused on, according to their data.
• How to incentivize employees to tell you about their causes.
• Career tips and more!

"Focus on opportunities that will show that you're a leader and do the job well." Rachel Hutchisson on Green Connections Radio

 Note: This interview was recorded on location in a cavernous room, so the sound will be lower quality than our usual standards - and was done pre-pandemic.

Read my Forbes blog about this here too.

You'll want to listen to these too:

Erin Michelson, Summery A.I. Founder/CEO, on identifying your employees’ values.

Beth Colleton, Former Chief Responsibility/Sustainability Officer of NBC Universal and the NFL, on integrating purpose into an organization.

Sarah Cho, Director of Research at SurveyMonkey on measuring inclusion.

Patsy Doerr, Global Responsibility and Inclusion Officer, Thomson Reuters on the “seismic shift” in corporate responsibility.

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