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Welcome to Electric Ladies Podcast!

Insights and tips from remarkable women leaders and innovators - from business, policy, science, the arts - who are transforming our world - Energy and sustainability - Career advice too.

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May 5, 2017

“It’s all about the potential.” Anna Brady-Estevez, Ph.D., Maybe you have a great idea or new app you developed that you're itching to bring to life. Maybe you have a friend who does… Or, maybe you’re an entrepreneur who is running out of funds and fears not being able to continue. If this rings a bell, listen up. This podcast provides vital information about a federal grant program you can apply for. There’s no guarantee you’ll be approved, but you certainly won’t get it if you do not apply. It’s called the Small Business Innovation Research – or SBIR – grants (or STTRs). About half a dozen federal agencies offer them, all with different criteria. The SBIR program we’re talking about today is from the National Science Foundation (NSF) and has an open agenda, focused on the potential of the technology to make a big positive societal impact if it succeeds. So, grab your laptop or pen and paper – however you take notes – and listen to Anna Brady-Estevez of the National Science Foundation’s SBIR program tell Green Connections Radio host Joan Michelson what you need to know to apply: What the NSF SBIR funds. What “societal impact” and potential for commercialization mean for the NSF SBIR program. Examples of energy technologies they have funded – though all technologies can apply. How teams can drive innovative thinking that enhances the potential for success. Why communication skills matter – as an entrepreneur, an employee, an executive, or in any role. To learn more about Anna Brady-Estevez and the NSF SBIR program, and about Green Connections Radio, go to Thanks for subscribing on iTunes or iHeartRadio and leaving us a review! Also, ask to join our Private Facebook Group and share your insights! Join our mailing list to stay up to date on the top podcasts! Email us: or reach us on Twitter @joanmichelson       

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