What is 'Risk'? - Michele Wucker, Author, "You Are What You Risk: The New Science & Art of Navigating an Uncertain World'

Oct 5, 2021

“Your risk fingerprint is… a combination of genetic,… your innate personality… It also interacts with other things, your experiences….And lots of social influences, whether it's within your organization or your country, your culture, your peer group, within your family, and all of those things come together. And they pretty much tell you what it is that you care about, what you value, what you're ready to risk losing or not.” Michele Wucker on Electric Ladies Podcast

 

As Congress debates President Biden’s infrastructure bills to get them into law, the fundamental question at the core of each Member’s decisions and votes is their definition of what is risky and what is not. Michele Wucker, author of the new best-selling book, "You Are What You Risk: The New Science & Art of Navigating an Uncertain World,” explains how each of us develops a unique “risk fingerprint” and “risk ecosystem” that drive all our choices, consciously or unconsciously.

 

Listen to this fascinating interview with Michele Wucker on Electric Ladies, with host Joan Michelson – and learn how to identify your own risk fingerprint and ecosystem and how to make it work for you.  (Electric Ladies was formerly known as Green Connections Radio.)

You’ll hear:

• What exactly a risk fingerprint is and how to find yours, and those of the people in your life.
• How families, peer groups, organizations, and even countries each have risk profiles and how to use this tool to understand them better.
• How men and women see risk differently – and what impact that has in the workplace and families.
• How risk is a tool of negotiation and innovation, and the differences in it between executives in large companies versus entrepreneurs.
• Plus, insightful career advice for using the risk fingerprint tools in your career….

And much more!

“Understand what your risk fingerprint is, and the most important things about who you are. That, in turn, leads to the path forward that you're going to chart through often very, very uncertain times, and will help you to make the choices that you need. That that risk fingerprint is like your north star and your anchor.” Michele Wucker on Electric Ladies podcast

Read Joan’s Forbes articles on this here and watch here for her article on risk and infrastructure policy.

You’ll also want to listen to:

• Michele Wucker, on her book “The Gray Rhino” about the warnings we miss in front of our eyes.
• Katharine Hayhoe, Ph.D., Climate Scientist, Time “100 Pioneer,” and University of Texas Professor
• Anne Kelly, Ceres Government Relations, on business and infrastructure policy
• Jennifer Gerbi, Deputy Director and Acting Director of ARPA-E, the innovation arm of the Dept. of Energy
• Michelle Wyman, Executive Director of National Council of Science and the Environment on how to talk to policymakers about science to keep science in policy decisions.

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Reach us on Twitter @joanmichelson   and @electricgalspod