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May 18, 2018

"Clarity, credibility and consistency are the three most important things about your brand...You have to live up to your brand promise."

Diane Diaz on Green Connections Radio

Amazon Founder and CEO Jeff Bezos has said, “Your brand is what other people say about you when you’re not in the room” (according to various sources). Yikes!

What is a brand, what is your personal brand or your company’s brand, why should you care, and what can you do to understand and control yours? It’s complicated.

Listen to “brand teacher” Diane Diaz, who literally teaches about branding as well as coaches people on their personal and organizational brands, in this fascinating interview with Green Connections host Joan Michelson to find out.

They talk about Diane’s favorite brand assessment tool that she uses with her clients and which Joan did – and the enlightening insights that came out of it.

You'll hear:

  • Why Amazon Founder and CEO Jeff Bezos has said, “Your brand is what other people say about you when you’re not in the room.”
  • Why Diane says your brand’s most important factors are “clarity, credibility and consistency.” Trust.
  • Why it can help your business (and career) to repel people who don’t fit with your brand and values.
  • How to translate your brand insights into action to achieve your business/career goals (including “pitfalls”), from your elevator pitch, to your LinkedIn profile, to your website, and your proposals.
  • How to take the Brand Archetype Assessment.

You may want to take notes! Shout out to Katie Krimitsos, of the Biz Women Rock podcast, where I first heard about Diane Diaz! (Listen to my interview with her too, linked below.)

You’ll probably also want to listen to Joan’s interview with:

  • Anne Bahr Thomspon on a new study on brand citizenship and her new book, “Do Good.”
  • Billee Howard, a Fortune 100 branding strategist who worked with entertainment mogul Jeffrey Katzenberg and now leverages AI to understand market choices more deeply.
  • C-Suite Network Founder/CEO and former Kodak CMO Jeffrey Hayzlett.
  • Social media marketing whiz Katie Krimitsos, Founder/CEO of Biz Women Rock and host of the podcast of the same name.

They are all at too (or on iTunes and other podcast networks).

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