May 18, 2018
"Clarity, credibility and consistency are the three most important things about your brand...You have to live up to your brand promise."
Diane Diaz on Green Connections Radio
Amazon Founder and CEO Jeff Bezos has said, “Your brand is what other people say about you when you’re not in the room” (according to various sources). Yikes!
What is a brand, what is your personal brand or your company’s brand, why should you care, and what can you do to understand and control yours? It’s complicated.
Listen to “brand teacher” Diane Diaz, who literally teaches about branding as well as coaches people on their personal and organizational brands, in this fascinating interview with Green Connections host Joan Michelson to find out.
They talk about Diane’s favorite brand assessment tool that she uses with her clients and which Joan did – and the enlightening insights that came out of it.
You may want to take notes! Shout out to Katie Krimitsos, of the Biz Women Rock podcast, where I first heard about Diane Diaz! (Listen to my interview with her too, linked below.)
You’ll probably also want to listen to Joan’s interview with:
They are all at www.greenconnectionsradio.com too (or on iTunes and other podcast networks).
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