Jun 1, 2018
“You’ve got to walk the halls and really
understand how they run the business, where their pressure points
are and what they think their challenges are….walk in their
shoes….It’s not what you’re selling, it’s what they’re buying.”
Beth Colleton on Green Connections Radio
"Purpose" is in style right now, but how do you "do" purpose
successfully, driving measurable value creation in a large company
or organization? How do you create and lead sustainability efforts
that make a difference?
Listen to Beth Colleton, former SVP of Corporate Social
Responsibility and Sustainability at NBCUniversal (and formerly at
the NFL) discuss the nuts and bolts of this work with Green
Connections Radio host Joan Michelson.
- Why she says "purpose drives across every person and every part
of the business in order to really be done effectively...to live in
the DNA of the company" and how to do it.
- The first things to do in developing these initiatives,
including "getting your organization rallied around it" and
integrated into their day jobs -- and how it'll help recruit and
- How to sell sustainability and purpose internally, using their
language, metrics and values ("some of it demands some pretty adept
- Why building a relationship with, and understanding, the
finance people is critical.
- How to "turn ambiguity into strategy" to create opportunities,
manage risk, and develop an impact "playbook" that's
Plus, terrific career advice, such as: You have to have
expertise in something, and understand what “value” is in the
company and constantly measure against it, as well as CSR
What strategies are you struggling with? How are you integrating
CSR into your work? Tweet us
@joanmichelson or post it on our Facebook Page (and ask to join
our new private Facebook group)
You’ll probably also want to listen to:
Patsy Doerr, Global Head of Corporate Responsibility,
Sustainability and Inclusion at Thomson Reuters.
Billee Howard, CEO Brandthropologie & Centiment,
using AI to drive profitable “purpose” strategies.
Anne Bahr Thompson, Brand Citizenship® expert, author
“Do Good: Embracing Brand Citizenship to Fuel both Purpose and
Kasia Reterska, Managing Partner, McPherson Strategies
on staying focused amidst chaos.
All of these and many more – plus blogs and other resources –
are available at www.greenconnectionsradio.com. Listen
iHeartRadio, Spotify or other podcast networks.
Subscribe to our podcasts to receive them right away and to our
to be ahead of the curve.
To learn more about Green Connections Radio, go to www.greenconnectionsradio.com.
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